Email Marketing 101: How to Get Started Building Your Email Marketing Strategy
Course Price: $10
The idea of email marketing for nonprofits these days can be daunting. We all get email - and lots of it! We usually delete email when it doesn’t feel like we have a relevant connection to the content. So, how can you successfully communicate by email to your constituency and audience without going to the delete bin? This short course will help you understand the shifts in how people consume information and explain the basic steps to build an effective email marketing strategy. This is the first in a five-course series.
Live event: How to Get Started Building Your Email Marketing Strategy
September 25, 12 noon Pacific/ 3 pm Eastern
Live events are recorded and archived in the course.
After completing this course, you will be able to:
- understand and identify the new nonprofit marketing landscape
- understand how your organization's audience consumes information
- understand and identify the basic steps to build an effective email marketing strategy
*All course fees are non-refundable.
About the course
This 100-level on-demand course offers self-paced content for the beginner. This can include videos, self-assessments, activities, checklists, links to external resources, handouts, live events and quizzes. All course content is available for at least one year, or until the course content is no longer relevant. Live events are always recorded and archived in the course for you to access at your convenience.
You can gain TechPoints by accessing and interacting with course content such as watching a video, completing an evaluation and clicking on links. This course requires you to earn 20 TechPoints to access your course certification.
Next Session
Facilitators
Susan is the director of solutions and services at TechSoup where she works to create engaging online trainings for nonprofits and libraries. Prior to joining TechSoup, Susan created, managed and delivered training programs for the American Red Cross and the American Library Association.
Guest Experts
Collie Turner
TAPP Network
Kyle has more than 15 years experience as a User Experience Expert and has been directly involved in the launch of more than 2,500 websites - from fortune 500 companies, to professional athletes. At Tapp, Kyle has been responsible for the strategy, development, and execution of the marketing campaigns and successful website launches for organizations of all sizes. Kyle is obsessed with using technology and data to optimize end-user experiences which provide positive outcomes for the organizations he works with.