Email Marketing 101: How to Get Started Building Your Email Marketing Strategy
Course Price: $10
The idea of email marketing for nonprofits these days can be daunting. We all get email - and lots of it! We usually delete email when it doesn’t feel like we have a relevant connection to the content. So, how can you successfully communicate by email to your constituency and audience without going to the delete bin? This short course will help you understand the shifts in how people consume information and explain the basic steps to build an effective email marketing strategy. This is the first in a five-course series.
Live event: How to Get Started Building Your Email Marketing Strategy
September 25, 12 noon Pacific/ 3 pm Eastern
Live events are recorded and archived in the course.
After completing this course, you will be able to:
- understand and identify the new nonprofit marketing landscape
- understand how your organization's audience consumes information
- understand and identify the basic steps to build an effective email marketing strategy
About the course
This 100-level on-demand course offers self-paced content for the beginner. This can include videos, self-assessments, activities, checklists, links to external resources, handouts, live events and quizzes. All course content is available for at least one year, or until the course content is no longer relevant. Live events are always recorded and archived in the course for you to access at your convenience.
You can gain TechPoints by accessing and interacting with course content such as watching a video, completing an evaluation and clicking on links. This course requires you to earn 20 TechPoints to access your course certification.
Next Session
Facilitators
Susan is the director of solutions and services at TechSoup where she works to create engaging online trainings for nonprofits and libraries. Prior to joining TechSoup, Susan created, managed and delivered training programs for the American Red Cross and the American Library Association.
Guest Experts
Collie Turner is a creative problem solver. She has designed inspiring digital marketing and advertising solutions for 25+ years across non-profit and healthcare sectors, driven to improve people’s lives.
Collie has contributed her talent to many organizations including: Pennsylvania Ballet, i-frontier, Delaware Valley Regional Planning Commission, Medical Broadcasting Company, Epocrates, and Doximity. In 2014, she was named as one of the Healthcare Business Women’s Association’s Rising Stars.
Collie has a BA in Radio/Television/Film from Temple University and is currently the Head of Inspiration at Tapp Network, LLC as well as an adjunct professor at Temple University’s Fox School of Business. In addition, she is the Vice President of Women in Digital's Philadelphia Chapter.
Kyle Barkins is a Digital Marketing and Technology expert, driven by a constant need to learn and apply his knowledge (and experience) to help Tapp clients.
Formally educated in Economics and Marketing, and with a well-versed background in application development, Kyle is obsessed with improving the end-user experience to provide positive outcomes. His experience spans diverse sectors - from real estate to professional athletes, and fortune 500 companies to small nonprofits - helping them all use technology and marketing to enhance efficiency and effectiveness.
When he’s not in front of a computer, working from his cell-phone, or doing both at the same time, you’ll likely find Kyle looking for an excuse to be in, on, or near the water.